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Our luxurious lip balm is full of wonderful ingredients that are super-moisturizing and contribute to the overall, long term health of your lips. Our formula contains almond oil, beeswax, cocoa butter, vitamin E and lavender essential oil. Compare that to commercially available lip balms which contain petroleum by-products and are actually toxic to you and to the environment! In fact, petroleum-based lip balms actually contribute to the dryness of your lips because they pull the natural inner moisture out to the surface where it evaporates and creates a need for reapplication. This cycle never creates balance, only dependence. Our exclusive BME lip balm works at a deeper level by building new collagen and contributing to natural oil production which leads to wonderfully kissable lips. Therefore, the health of your lips continues to improve, their moisture content is retained, and the need to reapply becomes less and less.